Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase at Eqlipses.
Personal Information We Collect When you visit Eqlipses, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse Eqlipses, we collect information about the individual web pages or products you view, which websites or search terms referred you to Eqlipses, and information about how you interact with Eqlipses. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on Eqlipses and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse Eqlipses.
When you make a purchase or attempt to make a purchase through Eqlipses, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information? We generally use the Order Information we collect to fulfill any orders placed through Eqlipses (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize Eqlipses (for example, by generating analytics about how our customers browse and interact with Eqlipses, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use Eqlipses - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through Eqlipses), or otherwise to pursue our legitimate business interests listed above. Furthermore, your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention When you place an order through Eqlipses, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@eqlipses.com